Email marketing can be an effective way to reach your target audience with important messages about your brand. It is also a measurable marketing activity as it allows companies to gain insights into how many people are accessing target online sites and engaging with a brand directly from the email content

However, with advances in mobile technology, more and more people are accessing their emails on the go, often on hand held devices, not their office computer. More...

Linkedin is relaunching its Contacts section as a new, smart contact management system that will let users link up and integrate connections on LinkedIn with those on other social platforms, and then serve as a ‘personal assistant’ to help manage the interactions. More...

President Obama said last week, following the capture of Boston bomber Dzhokhar Tsarnaev: "In this age of instant reporting, tweets and blogs, there's a temptation to latch on to any bit of information, sometimes to jump to conclusions. But when a tragedy like this happens, with public safety at risk and the stakes so high, it's important we do this right." More...

In February Burger King faced a social media crisis - the company's Twitter account had been hacked — its name changed to McDonalds and its background replaced with an image of McDonalds’ products.

It took one hour and 53 tweets from the hackers to over 80,000 followers before Burger King regained control.

Jeep also suffered from social media hacking the same month. In a similar way to the Burger King incident, hackers replaced the company's Twitter image with a Cadillac logo. Hackers also claimed to Jeep's 100,000 followers that the company had been sold because its employees were using drugs.

Just last week, several BBC Twitter accounts, including its Weather feed, were hijacked by a group which posted a number of fake tweets relating to the conflict in Syria. The tweets included fake statements about the weather conditions in Middle Eastern countries and messages in support of Syrian President Bashar-al-Assad. More...

It is well known that a tweet can have just 140 characters – so it can’t be that hard to get it right, can it?

MarketingThink.com has produced an infographic that claims to demonstrate to Twitter users how to ‘build’ the perfect tweet. The infographic has gained a lot of coverage in social media news over the last week so I thought it would be worth taking a closer look.

The infographic splits the tweet into three parts: your message, a link and blank space.  It also takes into account three key social media objectives – reach, engagement and conversion. More...

When you have written a blog post, your job doesn’t end once you click ‘publish’. The success of your blog depends on your page views and this is why often, Twitter can be your blog’s ‘best friend’.

Twitter lets you repackage and repurpose your content, which is important as it allows you to tweet about the blog post more than once. You should tweet numerous times, baiting your tweet with various angles and hooks, therefore making it appeal to various audiences. More...

Last month, Twitter unveiled its new video sharing app called Vine – a mobile service that lets you capture and share short looping videos. 

The app, which is only available for the iPhone and iPod Touch at the moment, enables users to upload and share six-second videos. They can be either straight shots or in stop-motion format. The videos are constantly looped and can be tracked by hashtags and subject matter. More...

The power of Facebook CAN be harnessed successfully by B2B companies – here are a few ways how…

Facebook is a great marketing tool but is used more by B2C companies than B2B organisations. This is because many B2B companies see Facebook as a consumer led platform and therefore do not see the benefit of investing in a Facebook marketing strategy.

Thanks to an article on PR Daily Europe this week (http://www.prdaily.eu/PRDailyEU/Articles/13722.aspx#), below are three ways in which B2B organisations can make Facebook work effectively for them. More...

There are over one billion Facebook users worldwide, yet many local businesses are still without a Facebook business page.

A recent Facebook update ‘Facebook Nearby’ now gives businesses a new reason to set up a Facebook business page. More...

The UK's coalition government has been accused of attempting to 'bury bad news' after belatedly publishing a dossier acknowledging that it has failed to meet dozens of promises.

The 119-page audit lists all 400 pledges made when the government was formed in 2010 and assesses its progress on each.

The document was produced as an annexe to the coalition's 'mid-term review' but was not mentioned during a joint appearance by David Cameron and Nick Clegg last week.

The existence of the document only came to light after Patrick Rock, a key advisor to the Prime Minister, gave an unwitting insight into government PR strategy when he was photographed carrying some papers discussing the advantages and disadvantages of making the audit public into Downing Street last week. More...